edatanetworks USA Inc. and RBS WorldPay Announces a Gift Card with Built In E-Philanthropy - First of It’s Kind

December 6, 2007

PHOENIX – edatanetworks USA inc. announces today they have signed a multi-year agreement with RBS WorldPay to develop and launch a Visa gift-card program that will operate within the Automated Cause Marketing (ACM) technology.

The first implementation of the gift-card program will be at St. Joseph’s Hospital and Medical Center in Phoenix, AZ, where edatanetworks recently launched its ACM technology branded St. Joseph’s allRewards. The new St. Joseph’s allRewards gift card will be marketed to hospital staff, friends and supporters. In addition, the gift card will be available for purchase at the hospital and selected events by consumers who care and recognize that their everyday spending can support life-saving programs at St. Joseph’s.  When consumers use their new visa gift card at Joseph’s allRewards Merchant Partners additional donations will be generated to the St. Joseph’s Hospital & Medical Centre, visit www.stjosephsallrewards.com for more details.

“We are proud to have an agreement with RBS WorldPay. They are not only a well respected institution; they also share the vision of building technology that benefits the community,” said Terry Tietzen, CEO of edatanetworks USA Inc. 

“Our relationship with edatanetworks enables RBS WorldPay to offer a solution that is simple, transparent and seamless to card holders, while providing a compelling alternative to traditional gift card offerings,” said Asif Ramji, senior vice president of Prepaid and Loyalty Sales for RBS WorldPay.

“The St. Joseph’s allRewards gift card program is a dream come true for St. Joseph’s Hospital and Medical Center. We are thrilled to have the support of edatanetworks and RBS WorldPay. They clearly understand that community support is critical to our ability as a non-profit hospital to provide world-class medical care. The St. Joseph’s allRewards gift card is a great way for the community to support St. Joseph’s while enjoying the shopping and gift-giving simplicity that the new gift card will offer.” said Debbie Castaldo, Director, Philanthropy Innovation, St. Joseph's Hospital and Medical Center.

About RBS WorldPay

RBS WorldPay is a leading, single-source provider of electronic payment processing services – including credit, debit, EBT, checks, gift cards, e-commerce, customer loyalty cards, fleet cards, prepaid cards, ATM processing and cash management services. The U.S. payment processing division of the Royal Bank of Scotland Group plc, RBS WorldPay is a non-bank subsidiary of Citizens Financial Group. For more information, please visit www.rbsworldpay.us.

About St. Joseph’s Hospital and Medical Center

With 690 beds, St. Joseph’s is Arizona largest hospital. Adults and children from throughout Arizona come to St. Joseph’s for care of the most complex and difficult medical problems, including brain and spine disorders, heart and lung disease, traumatic accidents, high-risk pregnancy and cancer. St. Joseph’s is also the home of Barrow Neurological Institute, recognized as one of the world’s leading neuroscience programs in the Southwest.

About edatanetworks USA Inc.
Software that delivers measured results.

edatanetworks, a privately held company, has been developing successful and innovative software solutions for over six years.  Utilizing our diverse patent pending technologies, edatanetworks offers hosted, licensed and stand alone applications to meet the needs of our ever increasing customer base.

Operating as a community oriented business, edatanetworks has created measurable methods for its technology to offer an alternative system of generating donations to selected organizations. The existing technology also unites businesses with their customers and the community.

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RBS WorldPay
800.200.5965, x. 1210
media@rbsworldpay.us

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